Hosting a promotional day is a fantastic way to drum up excitement for your brand, but its true value extends beyond the day itself. To really make an impact, the event should leave a lasting impression that positively influences your brand long after the event has ended.
Here are five strategies to help ensure your promotional day is a success and leaves a memorable mark on your audience.
1. Create Engaging Experiences
While it’s important to showcase your products and services, the core goal of the event should be to engage and connect with your audience on a deeper level. Once consumers are genuinely interested in your brand, they’ll naturally want to learn more about your offerings at their own pace. So, focus on building brand awareness through fun, interactive experiences. Think games, photo booths, live performances, or any activity that encourages people to share moments they want to remember. If you can create an experience that inspires attendees to post or share their time at your event, you’ve hit a home run. After all, when people associate your brand with fun and positivity, that memory sticks.
Family-friendly experiences can also be a huge hit, drawing in diverse crowds and making the day enjoyable for everyone.
2. Give Away Freebies
One of the best ways to make your brand more memorable is by giving away freebies. Offering small, useful items shows consumers that your business cares about providing value. Gifts like chocolates, candies, or branded products such as t-shirts, mugs, or stationery are great choices. These practical, lightweight gifts serve as reminders of the event long after it’s over. They help reinforce the connection with your brand and encourage repeat engagement, making your company more likable and memorable.
3. Keep Visitors Engaged
A dull event can quickly lose your audience’s attention, so keeping visitors entertained and engaged is crucial. Instead of offering a dry presentation, consider hosting product demonstrations, interactive workshops, or even live video sessions. Tools like Wistia can turn your content into highly engaging materials that hold attention. Another exciting option is integrating AI technology to create immersive experiences. For instance, letting visitors digitally experience your product or service can spark genuine interest and encourage participation.
This approach not only makes the event more memorable but also helps you identify which attendees are truly interested in what you have to offer.
4. Follow Up
Even after a successful event, the work doesn’t end there. While a promotional day can generate awareness and perhaps even some immediate sales, many customers will need more time or information before making a purchasing decision. That’s why follow-up is essential. By collecting contact details during the event, you can send targeted follow-up content via email, SMS, or MMS. Whether it’s videos, special offers, or personalized quotes, staying in touch with potential customers can help convert interest into sales. Remember, sometimes a sale can come months after the event, and that’s still a success.
5. Get Media Coverage
To make your event truly unforgettable, ensure you get press coverage before, during, and after the event. Media attention leading up to the event can help draw in more visitors, while coverage afterward boosts your brand’s credibility and extends its reach. It’s also a great way to create a sense of exclusivity and FOMO (fear of missing out), making even those who didn’t attend more interested in your brand. Additionally, photos and videos from the event make excellent content for social media, helping build a community around your brand while adding a personal touch.
A well-documented event that gains press coverage becomes a lasting part of your brand’s identity, ensuring that it’s never forgotten.